Hong Kong August 21st, 2019 – The first FWD Mellow Yellow Music Festival successfully took place in Hong Kong on July 5, 2019, attracting more than 1,100 people who enjoyed a wide range of both established and up-and-coming local performers on two stages.
Organised by leading independent Hong Kong music promoter The Underground and part of SummerFest 2019, a major summer program at Central Harbourfront Event Space co-organized with Central Venue Management, the festival was staged to showcase laid-back and relaxing music including folk, acoustic and light jazz, suitable for the whole family.
It featured 12 bands ranging from jazz to acoustic to Brit pop. They included renowned jazz singer Brigitte Mitchell, Ewan Ho & The Movement, Another Kitchen, R.O.O.T., Mark Tai, CircleGuitar and 12.8. On the busking stage were acoustic performances from Dixie Lynne, Jennachord, Charlie Chan & Watergold, Banyan Bay Ensemble, Gryphon Music, Hunting Unicorns and SPAM.
For FWD Mellow Yellow Music Festival The Underground formed partnerships with two charities, The Nesbitt Centre and ImpactHK, to empower adults with learning disabilities through education and social enterprise, as well as transform the lives of homeless people in Hong Kong. There were games and activities for visitors to participate in during the festival, with ImpactHK displaying their kindness mats and information on future events.
“The bands and musicians sounded great, raising the profile of independent music in Hong Kong,” said Chris B, founder and director of The Underground HK. “We were also delighted to be able to focus attention on two very worthy charities, The Nesbitt Centre and ImpactHK. And we were very lucky with the weather!”
The organisers gratefully acknowledge the support of FWD, their F&B partner The Flying Pan, marquee partners: Volcom & Island Wake, The Spirit Haüs and thank all musicians, volunteers and visitors for an incredibly fun day.
More information can be found at:
https://undergroundhk.com/2019/07/05/mellow-yellow-music-festival/
Media Enquiries
Chris B, Director, The Underground
(852) 9486 4648
contact@undergroundhk.com
About The Underground
The Underground was founded in 2004 and has been the longest running local original live music event promoter ever since, attracting thousands of music fans and musicians from all over the world to our events. The Underground is committed to helping local artists kick-start their careers and connect to the world, via events, CD releases and its music industry network. Over 600 bands have performed at The Underground events and more than 260 events have taken place since 2004.
About SummerFest 2019
Organised by Central Venue Management (CVM), SummerFest@Central Harbourfront is a major summer programme that transforms the Central Harbourfront Event Space (CHES) into a series of free-to-public summer events. This year in late June to early September 2019, CVM, together with our partners, will again provide over 25 free events and activities to create a variety of fun summer happenings for the public to enjoy.
Website: www.SummerFest-CentralHarbourfront.hk
FB: @CentralHarbourfrontSummerFest
IG: @CentralHarbourfrontEventSpace
About FWD Hong Kong & Macau
FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, and Malaysia. In Hong Kong, FWD offers life and medical insurance, general insurance, employee benefits, and financial planning. The life insurance and general insurance operating entities have been assigned strong financial strength ratings by international rating agencies — FWD Life Insurance Company (Bermuda) Limited is rated “A3” by Moody’s and “A” by Fitch; and FWD General Insurance Company Limited is rated “A” by Fitch.
FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.
Established in Asia in 2013, FWD is the insurance business of investment group, Pacific Century Group.
For more information please visit WWW.FWD.COM.HK and WWW.FWD.COM.MO.
Media Enquiries:
Liza Wong
liza.wong@fwd.com
+852 2850 3986
Catherine Tse
catherine.nc.tse@fwd.com
+852 2850 2908
About Central Venue Management (CVM)
Appointed by the Government through an open tender in 2014 and again in 2016, CVM is the exclusive operator and manager of the Central HarbourFront Event Space (CHES), the premier location showcasing Hong Kong’s iconic skyline and harbour. CVM’s experienced team helps bring the variety of events to the CHES for the public to enjoy and international press to highlight. The CHES has housed many events such as the AIA Carnival, Art Central, Lai Yuen Super Summer 2015, Clockenflap Music and Arts Festival, FIA Formula E Hong Kong ePrix, etc.
Website: www.cvm.com.hk
FB / IG: @CentralHarbourfrontEventSpace
Enquiries: 3929 9500 / info@cvm.com.hk
