Original music is one of the most import outlets for creativity in any society, and The Underground has been nurturing this creativity since 2004. As one of oldest organisations for independent musicians in Hong Kong, The Underground has built its foundation upon the mass of musicians and music fans among the 7 million Hong Kongers. By supporting the local music scene, The Underground has securely embedded its brand within the minds of those involved, or attracted to, independent music within the territory, and now attracts over 3,000 users a month to its website, which are split roughly evenly between English and Chinese speakers. The site attracts users primarily from Hong Kong, but also draws in visitors from countries such as Taiwan, The United States, The United Kingdom and China. The Underground also has a social media network of approximately 7,000, spread across various social media tools such as Facebook, Weibo, Twitter, Youtube, Youku and others. The Underground is uniquely positioned to deliver content and messages relevant to the Hong Kong music audience, and is experienced in how to do this, having previously worked with brands such as Zippo, Albion Amps, Tom Lee Music, San Miguel, Asahi, HMV, Cathay Pacific, Hard Rock Cafe, Sennheiser and Hotel Icon.
If you’d like to harness the power of music and creativity for your brand, get in touch with us today.
原創音樂一直為創意工業的重要一環，The Underground自2004年起致力投入推動其發展。作為香港其中一個最早支持獨立音樂的團體，The Underground 於7百萬香港人間成功建立一個有名而穩固的平台予獨立音樂人及廣大樂迷。透過持續支持本地獨立音樂發展，我們的網頁已成為其中一個發放相關消息的主要渠道， 每月平均吸引3000人瀏覽，當中英語及粵語為母語人士各佔一半。 網頁不單受本地樂迷注目，更吸引來自台灣、美國及中國等地的目光。 The Underground 媒體宣傳用具廣佈Facebook、微博、Twitter、Youtube 、優酷，至今己有約7000人關注。
The Underground 的獨特定位有助向樂迷傳達本地樂隊最新消息。由成立至今，曾經合作過的品牌包括 Zippo、Avalon Amps、通利音樂、生力啤酒、朝日、HMV、國泰航空、Hard Rock Café、Sennheiser 及The W Hotel。
如有意為 貴品牌增添音樂及創意靈感，請即聯繫我們。
